A new era of tyre care, community service, and sustainability begins in Somerset.

Bridgestone is proud to announce that Protyre Taunton has officially become the first e-CENTRE in the UK, setting a bold new benchmark for the future of tyre retail. This achievement marks a major step forward in premium customer experience, sustainable operations, and EV-ready mobility solutions—all backed by Bridgestone’s global vision.

A Bridgestone e-CENTRE is the next-generation service hub, carefully selected and certified for meeting the highest standards in:

• Customer experience
  • Performance
  • Safety
  • and, Sustainability

To earn the e-CENTRE badge, retailers undergo an intensive 80-point process, assessing everything from energy use to EV compatibility and staff training. Only those who pass with distinction qualify.

While priorities may vary for every driver, performance remains non-negotiable. Bridgestone’s e-CENTREs are built to deliver the highest levels of safety, grip, and efficiency—no matter what vehicle you drive.

At Protyre Taunton, you’ll find:

• Access to Bridgestone’s latest premium and EV-ready tyre range
• Expert technicians trained in performance tyre fitment and advice

“Whether you drive a hybrid, EV, or performance vehicle, we’re here to give you the grip, range, and confidence you need.”  — Jon Dennis, Protyre Regional Director

Bridgestone’s fuel-efficient and high-performance tyres aren’t just engineered for the road—they’re engineered for your lifestyle.

Protyre Taunton didn’t just meet the bar—they raised it. Here’s how:

• 100% Renewable Electricity powers the entire site
•  LED Lighting and motion sensors installed throughout for maximum energy efficiency
• EV Charger available for customer use
• 100% of tyres disposed responsibly, through certified recycling partners

“We’re proud to lead by example and offer motorists a service that’s both high-performance and environmentally conscious.” — Jon Dennis, Protyre Regional Director

In 2025, Bridgestone commissioned a UK-wide survey¹ to uncover what keeps customers coming back to their local garage. The results might surprise you:

Grease, Gears, and Good Coffee — Key Findings:

• 38% of drivers said they’d pay more for responsible tyre recycling
• 35% stay loyal because of relationships with technicians or owners
• 29% stick with garages their families have always trusted
• 8% admit that it’s all about the coffee

Protyre Taunton embodies all of these qualities: a warm welcome, ethical practices, and a genuine connection to the community.

From your first step inside to the moment you drive away, you’ll feel the difference.