CES 2021 was not the thousands of attendees and busy conference halls that we’ve come to expect from the world’s foremost tech show, as the COVID-19 pandemic continues to impact how we live and move.
Instead 2021 saw the first-ever, all-digital CES opening to audiences around the world. Although the format for this year was a little different, the foundations of CES – innovation, connection and collaboration – remained as clear to see as ever: more than 1,900 exhibitors, representing the entire tech spectrum, attended to reveal their plans for the future.
From automotive breakthroughs to smart city visions, 5G updates and a huge focus on personal connectivity, future working environments and health, CES 2021 showed that the world has continued to think big and innovate despite the ongoing challenges it faces.
For us at Bridgestone, we returned to CES this year to present Bridgestone World, an interactive virtual city of the future that gave attendees the chance to explore the advanced solutions and data-driven mobility services we’re working on, including our breakthrough tyre material SUSYM, the award-winning fleet management solution WEBFLEET, and the preventative maintenance solutions we’re developing that could one day revolutionise fleet uptime.
As we continue to transform as a business and contribute to society’s advancement with care, confidence and creativity, Bridgestone World showed how Bridgestone is reimagining itself to help people and businesses manage their vehicles in a safer, smarter, more efficient, and more sustainable way, while also giving a glimpse into our vision for the future of mobility.