Potenza Sport is Bridgestone's latest sport tyre designed to unlock the power of high and ultra high-performance vehicles and provide a thrilling experience for drivers. The Potenza Sport is new, but it represents one of Bridgestone's most iconic tyre ranges since the 70s. Join us in looking back at how the Potenza range came to be and how it evolved to become a go-to tyre for motorsport legends and sports enthusiasts worldwide.
The early days
To get the complete picture of Potenza Sport, we have to go back to 1906 when seventeen-year-old Shojiro Ishibashi took over his family’s clothing business in Kurume, Japan. His ambitious and entrepreneurial spirit led him to specialise in “Jika-tabi”: Japanese socks with rubber soles that served as work shoes. Eventually, Ishibashi transitioned from rubber soles to rubber tyres and founded the Bridgestone Tire Co., Ltd. in 1931.