PROUD WORLDWIDE OLYMPIC & PARALYMPIC PARTNER
No one is born an Olympian
Olympians are made
Molded from more than just strength and speed
But something else
So whatever you want to achieve
Or something closer to home
CHASE YOUR DREAM
NO MATTER WHAT
Our Olympic games campaign
Discover our Tokyo 2020 TV ad, featuring Lutalo Muhammad and check out some incredible behind the scenes action. Also, find out how Bridgestone is determined to help deliver the best games possible.
All our ambassadors have overcome extreme adversity on their paths to Olympic Games success. And we’re incredibly proud to tell their extraordinary stories of perseverance, grit and dedication.
The Everyday Battlers
If you can overcome this obstacle, what else can you achive? Meet the Everyday Battlers, 9 courageous people who are taking their first steps towards overcoming the issues that have been holding them back in life.