See you in Tokyo next year. We’ll keep chasing our dream, no matter what.
PROUD WORLDWIDE OLYMPIC & PARALYMPIC PARTNER
No one is born an Olympian
Olympians are made
Molded from more than just strength and speed
But something else
Staying power
So whatever you want to achieve
Olympic glory
Or something closer to home
Keep going
Stay true
CHASE YOUR DREAM
NO MATTER WHAT
Our ambassadors
Daley Thompson
Double Olympic champion, and the only decathlete to ever win two Olympic gold medals, Daley Thompson had to overcome poverty, the pitfalls of a broken home, and racial discrimination to become one of the greatest athletes in British sporting history.
Lutalo Muhammad
Great Britain's Lutalo Muhammad suffered an agonising last-second defeat in the Men's Taekwondo Final at the Olympic Games Rio 2016 to take the silver medal – but his dream of gold still shines bright.