Tyre Talk

Bridgestone’s Jaguar XJ220 journey officially brought to life

Bridgestone’s painstaking work to kit the legendary Jaguar XJ220 out in a set of its premium tyres has been officially brought to life, courtesy of a feature video with the Don Law team.

  • New tyres were not available for more than 10 years
  • Bridgestone worked together with Don Law XJ220 on the development
  • Enthusiast drivers can finally get back on the road without worry

It was last September when Bridgestone first introduced its exciting project to use the latest technology to produce new tyres for the legendary Jaguar XJ220. This new tyre development has been craved by the owners of these classic cars for some years.

After many months, 17 specs and hundreds of laps later, the prototypes have been produced, evaluated, and tested, and the final tyre has now received a huge vote of approval not just from the Bridgestone engineers, but from Justin Law; and no-one has driven the XJ220 further than Justin. A full length video of the project can be viewed here https://youtu.be/g3rP7MQ4l3g

Thanks to his active participation in this project, it was possible to ensure that the new tyre out-handles and out-performs the original tyres that were fitted to the car.

Justin said: “It’s not just about knowing tyres, this is about knowing everything about the car and how it is supposed to handle. I’m one of the very few people that have been lucky enough to drive this car regularly during the last 23 years, and I’ve covered more than 100 000 miles.

“But don’t just take my word for it” he continued, “with Bridgestone we brought the engineers and test drivers from 25 years ago back together, so we were pretty much guaranteed to do the job right.”

“A project this exciting though doesn’t deserve to be secret” added Christophe De Valroger, Vice President Consumer OE at Bridgestone Europe “car lovers everywhere acknowledge the appeal of the Jaguar XJ220 and its history, and for that reason we decided to tell the whole story in film.”

The Jaguar XJ220 is finally rebooted, the legend lives on.

Media information

Colin Hensley
+32 475 97 63 07

About Bridgestone EMEA (Europe, Middle East and Africa)

Bridgestone EMEA, with headquarters in Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.

For more information about Bridgestone in Europe please visit www.bridgestone.eu, www.bridgestonenewsroom.eu or find us on Facebook, Twitter, Instagram and YouTube.