The company’s newly developed M-STEER 001, M-DRIVE 001 and M-TRAILER 001 tyres were showcased, with both new and retreaded patterns generating a great deal of interest. This newest line-up of On/Off tyres have the durability to perform in a wide variety of surface conditions from asphalt and gravel to sand and mud, while demonstrating a high resistance to cutting, chipping and other forms of accidental damage.
The M-SERIES, which also delivers excellent mileage as well as great traction and grip, was especially significant at the NEC, as they played an instrumental role in the conclusion of a fleet agreement with Arla Foods. The 13,500-strong dairy farmer cooperative will continue to benefit from the range of tyres and holistic Total Tyre Care offering, with a renewed deal now in place up until 2020.
Bridgestone’s innovative Tirematics™ digital system and tailored package of support were also cited as major factors in the extension, with call-out times being reduced by up to 30 per cent as a direct result. Tirematics™ encompasses all of Bridgestone’s connected tyre solutions and was also brought to life throughout the three-day show at the NEC. IT systems, using sensors, remotely monitor, transmit and analyse real-time information, such as the pressure and temperature of commercial truck and bus tyres.
More innovation could be seen in the Top Olympic Partnership area of the stand, which allowed Bridgestone to communicate its recently unveiled association with the prestigious organisation – and accompanying No Matter What creative concept. A cycling simulator allowed visitors to pedal their way into a velodrome and channel their inner Jason Kenny, in between talks with the Bridgestone team.
Bridgestone could also lay claim to being commercial industry leaders too, after revealing its Fleet Operator Recognition Scheme (FORS) supplier status and pioneers of the IRTEC tyre training accreditation.
FORS is a voluntary accreditation scheme that promotes best practice for commercial vehicle operators, while the IRTEC licence aims to regulate the industry and provide a sense of ‘best practice’ with an approved standard that fleet technicians can aspire to achieve.
And finally, the Bandag brand, part of the Bridgestone Group, was also officially revitalised to coincide with its 60th anniversary. A new brand logo and the launch of a new global campaign entitled “Built for Better”, helped position Bandag as an innovative, sustainable business solution for fleet customers of any size.
Bridgestone’s commercial sales director Greg Ward said: “The CV Show is always a hugely important event to Bridgestone and one that generates significant interest in the business.
“In this regard, our presence has been an emphatic success. The Arla fleet agreement was a huge development for us, which we were able to conclude during the show itself.
“We were able to communicate a great number of messages and the sense of connectivity between so many different facets of our commercial business was great to see.
“The CV Show is one of the biggest events in our calendar and we always strive to position ourselves as market leaders in the commercial vehicle world. We believe that we have achieved our aim here, whilst forging a number of valuable new contacts in the process.”
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region, it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.
For more information about Bridgestone Europe please visit www.bridgestone.eu, www.bridgestonenewsroom.eu