Befitting of the world’s largest tyre manufacturer, Bridgestone will be showcasing a wide range of its products and services at a typically memorable exhibition space, with its Total Tyre Care offering and Bridgestone Partner dealer network continuing to feature prominently.

The decision to officially unveil the Dayton range represents a new foray into the ‘entry level’ of the tyre market for Bridgestone, with a line-up of quality, good value truck tyres being promised.

Featuring the popular 295/80 R22.5 and 385/65 R22.5 sizes, Dayton will be presented with the quality guarantee of the Bridgestone group. Better still - and unlike some of its direct competitors - the Dayton line-up of steer, drive and trailer tyres is retreadable, making them even better value for money in the long run.

Bridgestone’s commercial sales director Greg Ward was keen to stress that the Dayton range was not just aimed at large fleets and was positioned at a different end of the market.

He said: “Dayton allows us to engage with professional hauliers and certain businesses which might not be in a position to opt for our holistic Total Tyre Care package of premium support.

“The Dayton range delivers consistent quality drivers and meets fleet managers’ needs to get the job done safely and efficiently.

“We are confident that the range will provide us with a platform to communicate our premium Bridgestone proposition, thus creating a lasting first impression from which to build.

“It will also meet the needs of our Bridgestone Partner network, which is in need of a compelling solution at this end of the marketplace.”

Bridgestone also sees huge potential from the van tyre market and is categorizing this sector under its commercial umbrella of products.

Bridgestone has identified a ‘huge opportunity’ from the commercial van sector and believes its Bridgestone Duravis R660 and Firestone Vanhawk can meet the needs of an ever growing market.

Greg added: “The number of light commercial vehicles is on UK roads is on the rise and we feel there is a huge opportunity for us in this area.

“That growth is being driven by fleets downsizing from light trucks to smaller, cheaper and less CO2/NOx-emitting vans. The home delivery sector, for example, is fast becoming shoppers’ preferred option for everything from groceries to electrical items to general goods.

“We must be in a position to support these ever-expanding fleets and we are confident of doing so.”

As a whole, the 2016 CV Show represents a third consecutive opportunity to extol the virtues of Bridgestone’s holistic tyre care offering, which is positioned as an overarching theme rather than a focus on tyre products alone.

Bridgestone’s commercial sales director Greg Ward added: “Customer demands are constantly changing as they continually look to reduce total cost of ownership, so we are meeting this demand head-on by aligning our Bridgestone Partner service network to our Total Tyre Care strategy.”

The Bridgestone Partner network consists of over 350 Truck Tyre specialists across the UK and Ireland who embrace Bridgestone’s Total Tyre Care approach.

Total Tyre Care allows businesses to keep tight control over their tyre-related costs courtesy of a hat-trick of services.

It has been tailored to meet the needs of every commercial fleet operator and is quite unlike anything else on the market.

The three tyre management pillars: Total Tyre Life, Total Tyre Services and Total Tyre Systems underpin the overall proposition, which continues to define Bridgestone as a market leader

The Bridgestone Partner network provides a service oriented and experienced, qualified technicians with industry leading response times.

Meanwhile, the brand will also showcase its new Retorque app, which has been developed after a painstaking information gathering exercise with all bus, truck and trailer original equipment manufacturers.

It will offer the correct torque settings on all vehicles, free of charge, at the swipe of a mobile phone or tablet.

It will be of use to anyone who removes and replaces truck wheels and Bridgestone plan to develop it further to include van data in the future.

And finally, a virtual clay pigeon shooting activity will also add a point of difference to the Bridgestone stand, which will give visitors the chance to win a series of commercial themed prizes.

For more information about Bridgestone and its commercial tyre offering, visit