Stuart Jackson has been appointed as business development director for the world’s largest tyre manufacturer, in a strategic move for the business.

Stuart will work in support of all departments in the UK and Ireland as well as the Nordic countries of Finland, Denmark Sweden, Iceland and Norway and will manage the delivery of a number of key projects as part of a continued process to transform the sales and profitability of the business.

He will report to managing director Robin Shaw, who expressed his delight at the appointment.

Robin said: “Stuart has 25 years of sales, marketing and business development experience in the UK and EMEA automotive aftermarket.

“He brings many core strengths to the business which allow us to focus on planning, corporate change management and project implementation”

“Stuart is involved in many industry bodies and will be able to support our continued development and planned strategies within the industry.”

He said: “I am thrilled to be joining such a progressive company as Bridgestone who I know well, particularly during my time with Tyresafe.

“Bridgestone boasts a particularly strong reputation as a true premium player and its ‘one team’ philosophy is clearly resonating with fleets, dealers and customers alike.

“Its 2015 NTDA Tyre Manufacturer of the Year award pays testament to this and I believe I am joining a vibrant company at the right time, with a host of exciting plans in place for 2016.”

Stuart also sees continued potential in Bridgestone’s sister brand Firestone, with a great number of positives to build upon from its music themed programme of activities in 2015.

Stuart will continue in his industry role as Tyresafe Chairman.

About Bridgestone

The largest manufacturer of tyres and rubber products worldwide, Bridgestone leads the way in quality, technologically innovative goods and services and is a trusted brand that goes from strength to strength.

Established in 1931 in the small town of Kurume, Japan on the island of Kyushu by its founder Shojiro Ishibashi, today it is a multi billion pound business with 178 manufacturing plants, in 25 countries and a presence in over 150 markets worldwide.

Always seeking to be the best at what it does, Bridgestone is focused on its mission of “serving society with superior quality” through an enviable range of products that satisfy the needs of the customer and society as a whole.