The 13,500-strong dairy farmer cooperative will continue to benefit from Bridgestone’s premium tyre range and

holistic Total Tyre Care offering, with a renewed deal now in place up until 2018.

Bridgestone and Arla have been working together in the UK since 2010, while the tyre manufacturer also supplies into the north Europe region, specifically markets in Denmark and Sweden.

Bridgestone’s Tyre Pressure Monitoring Systems (TPMS) and tailored package of support were both cited as major factors in the extension, with call-out times being reduced by up to 30 per cent as a direct result.

Bridgestone’s commercial sales director Greg Ward said: “To be in a position to announce this news is a great feeling for a number of people, who have been in discussions for a long time now.

“We have demonstrated real value to Arla by not only reducing call-outs through our support, but also offering fuel savings by way of our TPMS technology.”

Arla’s dairy products are delivered across the length and breadth of the country to its portfolio of brands including Lurpak and Anchor, not to mention its huge client base including Starbucks and McDonald’s.

Supported by real-time monitoring and analysis of fleet performance, Bridgestone supplies Arla with the most cost efficient mix of new and retread tyres. These products, services and systems are delivered by Bridgestone’s Truck Point network – Europe’s largest professional independent service network – combined with the specialist Bandag retread network.

Arla’s maintenance teams are also supported by Bridgestone’s fleet managers who offer specialist advice and consultation.

To maximise efficiencies and fleet uptime for customers, Arla and Bridgestone are committed to a process of continuous improvement.  This includes on-site coaching and monthly performance reviews to identify and implement service improvements. 

Greg added: “Discussions have been in place for some time now and we are delighted to have reached an agreement. We think it demonstrates longevity and offers an endorsement of our commercial fleet solutions.”