The world’s largest tyre manufacturer kept its messages simple at the NEC over the three day event, which resonated with a number of bus and coach operators, some of whom will now be embarking on their own journeys with the brand.

Instead of talking solely about tyres, Bridgestone majored on its bespoke, personal service where its operations managers work as closely as possible with each and every fleet.

Bridgestone also talked about its holistic maintenance and support programmes, including tyre pressure checks, provision of retread products and simplicity of invoicing.

Bridgestone’s fleet operations manager Matt Millington said that the Euro Bus Expo presence could mark the beginning of an exciting new chapter for the bus and coach team.

He said: “We were keen to communicate two key messages, both of which we feel separate us from many of our competitors.

“Firstly, we are flexible. Fleets can opt for a full-fit package where we physically remove then re-fit the wheel assemblies to our customer’s vehicles.

“Alternatively we can offer an option where we solely supply the built up assemblies to our customers, or we also boast a ‘hub and spoke’ service where we don’t offer a resident tyre technician on our customer’s premises but run the assemblies out of a central operations service building.”

The flexibility continues from a financial perspective as the purchase of the existing asset at contract start remains an option and various methods of invoicing are available. We feel “This level of flexibility is hugely important when other manufacturers try to push operators down one particular route.

“Secondly, our operations managers are very hands-on and understand the importance of creating close working relationships which last. They are on site every single month and they pride themselves on knowing the condition of each and every single tyre.”

Matt said that the Euro Bus Expo showing would help Bridgestone in its plans to gain a bigger market share in 2015.

“We are ready to go again,” he said. “We have some targets in mind and we are certainly confident that our presence here will allow us to hit them. We want to add a minimum of 2,000 extra vehicles to our contract portfolio in 2015 and from the conversations we have had, there is certainly no reason why we can’t achieve this.”