Not only will the full line-up of premium truck and bus new tyres and retreads be on display but also, for the first time, Bridgestone’s first premium agricultural tyre.

All 550m2 of Bridgestone’s two-storey booth at Reifen Essen will be used to showcase the manufacturer’s full range of commercial products, including those of its subsidiary brands Firestone, Bandag and Protread. Highlights include new truck and bus tyres such as the robust, all-position urban Bridgestone U-AP 001 and the new generation Firestone FS422 steer, FD622 drive and FT522 trailer tyres. New Bandag products such as the fuel-smart FuelTech® M749 FuelTech and R109 FuelTech will also be showcased, as well as the regional drive BDR-HT4.

Already creating quite a stir, however, is Bridgestone’s emergence onto the agricultural market with the release of its first premium agricultural tyre, the VT-TRACTOR which will go on show for the first time in Essen. With Firestone, already a market leader in the agricultural segment, Bridgestone aims to raise the bar even higher in this competitive field with tyres that offer the best of both worlds when it comes to soil protection and efficiency. The Bridgestone VT-TRACTOR will join the ranks of new Firestone agricultural products in the Performer and Maxi Traction range for row crops and combines respectively.

However, Bridgestone’s dedication to innovation goes well beyond the tyre itself. Which is why Bridgestone’s exclusive systems package will also be on display, including the revolutionary Tyre Pressure Monitoring System (TPMS) and the latest version of Bridgestone’s ToolBox application, designed to give fleet operators a clear and constant view of the condition of their tyres.

The Reifen Essen trade fair will take place in Essen, Germany from 27 to 30 May 2014.

The Bridgestone booth can be found at Hall 3, stand N° 3C36.

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