Introduced for the first time in Europe at the 2012 Reifen International Tyre Fair in Essen, the new ECOPIA H-STEER 001 and ECOPIA H-DRIVE 001 (size 315/70 R22.5) are the most ecological and economical truck tyres that Bridgestone has ever developed.

Specially designed for advanced, fuel-conscious operators of highway fleets, these two premium ECOPIA long-haul tyres deliver radically lower rolling resistance, fuel consumption and environmental impact, while maintaining overall levels of tyre performance and safety.

ECOPIA H-STEER 001 and ECOPIA H-DRIVE 001 both incorporate Bridgestone’s exclusive NanoPro-Tech™ compound which reduces energy loss in the top compound as the tyre rotates. This reduced energy loss translates as lower rolling resistance – without compromising other tyre performance areas such as drive traction, wet grip and mileage.

Reduces fuel consumption by 4.4%

Independent road tests* show that ECOPIA H-STEER 001 and ECOPIA H-DRIVE 001 provide 18.9% and 26.5% lower rolling resistance respectively than the current ECOPIA series, leading to 4.4% lower fuel consumption. Fuel represents around 25% of total costs in long-haul transportation.

“In addition to strong independent test results, customer feedback on the new ECOPIA tyres has been very positive” says Harald Van Ooteghem, Senior Manager Marketing Planning, Bridgestone Europe.

In 2011 Bridgestone started supplying ECOPIA H-STEER 001 and ECOPIA H-DRIVE 001 tyres to a major vehicle manufacturer and others will follow during 2012. Bridgestone has also made limited sales to selected customers to gather feedback before the official launch with a wider size line-up in 2013.

*Tests conducted in July 2011 by TÜV SÜD Automotive GmbH, part of the highly-respected international technical service organisation TÜV SÜD Group.

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