Our Road to Tokyo

Bridgestone is the only Worldwide Olympic and Paralympic Partner with its global headquarters in Tokyo, so we will be embracing this long-awaited spectacle on every front. We're incredibly proud of our Bridgestone ambassador and are inspired everyday by their relentless hard work, dedication and perseverance that have led to this moment. We are honoured to have them as a part of the Bridgestone team.

We wish all our ambassadors competing in Tokyo the best of luck.

Bridgestone Olympic ambassador Lutalo Muhammad doing a flying kick

An Olympic Games year. An Olympic Games advertisement.

No one is born an Olympian. They are molded from more than just strength and speed, with focus and staying power. Bridgestone know this. They keep people on track, helping them stay the course and chase their dream, No Matter What.

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Behind the Scenes. Our ambassador really enjoyed the shooting of our Olympic Games TV advertisement in late 2019. He felt it truly represented his journey as an elite athlete and loved taking part. Almost as much as we love watching it.

Proud to help deliver the best Olympic Games possible

Lit up statue of the Olympic Rings with fireworks

Our contribution to the Olympic Games Tokyo 2020

We are enormously proud to help deliver what's to be one of the most efficient and sustainable games possible, for our athletes, the fans, and the host city. We are providing our products to all of the Tokyo 2020 fleet vehicles, plus thousands of our employees are volunteering to help too.

Simulated image of Tokyo 2020 Aquatics Centre

Advanced Earthquake Protection

In the extension of our rubber-expertise, Bridgestone is helping to ensure Earthquake-Ready Venues for the Olympic and Paralympic Games Tokyo 2020. We installed Seismic isolation technology in new permanent structures that will host swimming, diving, artistic swimming, volleyball and wheelchair basketball.

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Barrier-less bus access

Barrier-less bus access

Bridgestone is also helping to develop a new kerbstone design that allows buses to pull closer to the kerbs. This includes a design with a specially-engineered slope that interacts more smoothly with the shape of the tyre, decreasing sidewall wear and vibration.

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OLYMPIC SPIRIT STORIES

CHASE YOUR DREAM, NO MATTER WHAT

No one is born an Olympian. Olympians are made. They are moulded from more than strength and speed, they are made from something else. They express absolute focus on the road to their dreams. For decades we’ve been keeping and recognizing those on track. Whatever their journey, no matter the conditions, this is our passion. So whatever you want to achieve, Olympic glory or an everyday goal, keep going. Stay true. Chase your dream, no matter what.

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Swimmer in open water