Advanced tyre technology that contributes to reduce your TCO

05 Oct 2021

Advanced technology tyres by Bridgestone

As a global leader in tyres and rubber providing solutions for safe and sustainable mobility, Bridgestone is at the forefront of designing and developing innovative technology that has a positive impact on the safety, efficiency, cost effectiveness, and sustainability of transport. Find out more about the latest advanced tyre technology from Bridgestone and its positive influence on your fleet’s total cost of ownership (TCO).

Tyres and your TCO

  • 5% - the average TCO saving truck fleets by using fuel efficient tyres 1
  • 81% - the amount of fleet operators that rate tyre management as ‘crucial’ or ‘very important’ to their business 2
  • 18.4 million tonnes - the amount of CO2 needlessly created each year due to under-inflated tyres 3
  • 13% of breakdown calls in the UK are for tyre-related issues, the second most regularly cited reason 4

When you look at the figures, it’s clear that tyres have a significant influence on your bottom line and your business objectives. Let’s take a look at the technologies that you can leverage to get an optimised level of performance from your tyres and maximize this performance in the future.

Bandag Retread tyres

Advanced tyre technology

Modern Bridgestone tyres have evolved to incorporate a host of innovative solutions that support modern fleets looking to stay sustainable, safe, and efficient.

Silent tyres

Have you ever noticed the noise that comes from your tyres when you’re driving along? Even if you haven’t noticed it in an ICE vehicle, you will in an EV with their almost silent engines. The noise comes from several key places, and it increases as you pick up speed as increasing amounts of air compress against the wheel in the cavity of the tyre and the creation of air bubbles as the tread rolls over the road.

The Bridgestone Noise Lab closely analyses noise levels of every new tyre to pinpoint adjustments that can dramatically reduce in-vehicle and exterior noise. Bridgestone B-Silent technology, for example, minimizes road noise with a layer of sound absorbing foam fitted inside the tyre, sending fewer vibrations and less noise through the car.

By reducing noise levels, Bridgestone tyres ensure a more peaceful, quieter journey for the driver and passengers, especially in EVs, and less noise pollution for a nicer living environment, particularly in urban areas.

Air free tyres

Heavy equipment like forklift trucks have been using air free tyres successfully for decades, but it has only been recently that the technology has evolved to be light enough for a car, LCV, or truck riding at speed to be comfortable.

Air free tyres rely on a unique structure of flexible spokes within the tread to support the weight of the vehicle instead of an air chamber, which eliminates all potential problems concerning air in the tyre. This would mean more uptime for your fleet and fewer distractions from your core business.

Unfortunately, there are some issues to be solved before air-free tyres are widely available, for example, the potential impact of debris getting trapped in the spokes, which would reduce their flexibility and disrupt the vehicle’s balance. When these issues are overcome, air-free tyres will offer a lower rolling resistance for less fuel consumption and emissions and a more uniform tread surface for improved traction at lower speeds and smoother cornering.

Air free tyres by Bridgestone

Tyre retread

When tyres need to be replaced, it doesn’t always mean throwing them away and installing a brand-new set. Bandag offers a sustainable and cost-efficient alternative. Bandag uses a patented, standardized Retreading Process to restore the tyre’s original performance level while maintaining reliability, performance, and safety, while supporting the circular economy.

The advantages for fleets are immense. Bandag retreads cost up to 30% less per kilometer compared to new tyres 5, use 70% less oil and 14kg less steel per tyre to produce compared to manufacturing a new tyre 5, and produce 80% less carbon emissions 5 according to Bridgestone process data.

Lightweight tyres

When it comes to determining fuel consumption and CO2 emissions, it’s essential to look at tyre rolling resistance, in other words, the amount of energy tyres use to move the vehicle at a consistent speed over the road. The more energy needed, the higher the fuel consumption and heavier the environmental impact.

Bridgestone’s innovative, lightweight Enliten technology reduces the material needed and rolling resistance performance to contribute to the reduction of a car’s CO2 emissions, while providing the same wear life as a standard original equipment tyre.

Enliten technology can reduce rolling resistance by up to 30%, translating to lower fuel consumption and less CO2 emissions 6. Tyres also use 2kg fewer raw materials 6, improving its sustainability from the start of its lifetime. And the finished tyre weighs 20% less than the equivalent Bridgestone premium conventional tyre 6.

Upgrade your fleet

Selecting the right tyres with their advanced technology is one way to stay safe and to be sustainable, while also reducing your TCO and lowering noise pollution.

Find out more about Bridgestone’s advanced tyre technology or find a dealer today.


1 Connected fleet services global study –PTOLEMUS Consulting Group (2018) *Figure is based on an average mileage of 120,000km per year with 14 tyres costing EU400 per tyre at a lifetime of 90,000km.
2 Frost and Sullivan
3 Under-inflated tyres cause additional fuel consumption – Top Speed (2007)
4 Top 10 causes of commercial vehicle breakdowns – RAC Business
5 Figure is based on internal field evaluation and test conducted at Bridgestone’s research and development facility
6 Based on Bridgestone internal data comparing Bridgestone premium summer tyres with and without ENLITEN Technology in the same tyresize (92Y 225/40R18 XL)