Bridgestone is OE tyre supplier for the new all-electric Audi e-tron SUV

Jan 18 2019

A side view of the Audi etron driving on a road

Bridgestone and Audi embark on a new journey with the release of their first all-electric SUV, the Audi e-tron, originally equipped with Bridgestone tyres. The two companies established a list of demands that highlight the specifications of the new model, from its spectacular acceleration to the in-vehicle comfort and silence, all while ensuring ultimate safety without any drop in performance. Audi selected Bridgestone to supply six different tyres from 19” to 21”— four summer and two winter sizes—as original fitments.

Speed and safety

Driven by two electric engines, the Audi e-tron has incredible acceleration; from standstill it reaches 100 km/h in less than six seconds. This immediately established the need for tyres with excellent contact to ensure top-level handling and excellent braking performance. Bridgestone fitted Alenza 001 summer tyres’ specially designed for SUVs. This tyre has a block structure that optimises contact with the road to improve steering response on corners and stability when driving on a straight. The Alenza 001 was awarded the EU label Grade A for wet grip—the best on the market.

Bridgestone supplied the Blizzak LM001 winter tyre for its dependable cornering and handling on wet, dry, icy, slushy and snowy roads. The tyre combines a high-silica compound imbued with Bridgestone’s Nano Pro-Tech polymer to ensure excellent grip.

Great rolling resistance for optimum autonomy

Autonomy is one of the most important considerations of any all-electric vehicle. This is only possible with a low level of rolling resistance - an area in which Bridgestone tyres are awarded with the best-in-class EU label Grade A. The tyres work perfectly with the Audi e-tron and enable it to travel 400 km on a single charge. They also offer excellent wear performance and are an excellent response to the demands and abilities of the all-electric e-tron to optimise driving pleasure and the driving experience on the whole.

The sound of silence

Audi is a brand synonymous with luxury and comfort. As the e-tron is their first electric vehicle, Audi wanted to emphasise the differences the electric platform makes. In addition to the near-silent motor, they incorporated sound proofing and dual-pane windows and special seals into the design to allow drivers to “hear” the silence of the engine. Understanding exactly what Audi aimed to achieve, Bridgestone proposed its proprietary B-Silent technology as a further means of minimising in-vehicle noise; the hollow spaces within the tyre are filled to reduce echo, while the tyre walls and structure are reinforced to minimise vibration and reverberation from the movement of the tyres on the road surface.

Driving the automotive industry forward

Pairing Bridgestone tyres as approved original equipment with Audi's e-tron is the latest step in a strong collaboration, where Bridgestone is already the number tyre supplier for Audi.

We are pleased Audi chose us to provide OE tyres for their first-ever fully electric vehicle.
Mark Tejedor , Vice President of Original Equipment (OEM) at Bridgestone EMEA.

“Audi created a vehicle that is innovative, environmentally friendly and offers incredible driving comfort. It is only logical to pair it with Bridgestone tyres that offer the same characteristics. In an industry with rapid transformation where vehicles are becoming more connected, autonomous, shared and electric (CASE), Bridgestone delivers new solutions and technologies answering car manufacturer’s most demanding challenges thanks to our industry’s leading investments in R&D.”

Produced in Belgium, the Audi e-tron is available throughout Europe.