Through our CSR strategy, Our Way to Serve, at Bridgestone we’re leveraging all of our strengths – from our global network, industry leadership, pioneering spirit to our thousands of employees worldwide – to improve the efficiency of our portfolio, while saving resources and reducing our collective carbon footprint.
That’s because, as a global industry leader, we know we have a responsibility to contribute to a more sustainable future. In fact, it’s a priority if we want to help achieve the United Nations Development Programme’s (UNDP) global goal to reduce CO2 emissions by 45 percent between 2010 and 2030, and reach net zero around 2050.
Here are some examples of how Bridgestone is doing more with less…
In 2018, we announced that three of our tyre plants in Spain – Bilbao, Puente San Miguel and Burgos – had begun sourcing 100 per cent of their electricity from renewable sources.
Bridgestone made its first-ever appearance at the 2020 Consumer Electronics Show (CES) in Las Vegas on 7-10 January 2020.