Celebrating Olympic Day at Bridgestone

Jun 23 2018

This image captures an Olympic ceremony held at night in a lit-up stadium.

The 23rd of June is Olympic Day which commemorates the birth of the modern Olympic Games. On this day, athletes and fans from nations all over the world come together to inspire others to get moving and participate in sporting events. As a Worldwide Olympic Partner, the Bridgestone community is finding many ways to celebrate the big day.

How Bridgestone EMEA honours Olympic Day

In Europe, the Bridgestone EMEA team celebrates Olympic Day through the brand campaign “Chase Your Dream, No Matter What.” With this motivational campaign, Bridgestone encourages people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey.

The campaign intends to spotlight outstanding Olympians — each with inspirational stories of fighting adversity. These athletes, including Daley Thompson (UK), Fabian Hambüchen(Germany), and Valeria Straneo (Italy), demonstrate how they overcame their extraordinary struggles to fulfil their sporting dreams and reach Olympic success.

This logo shows Bridgestone is a Worldwide Olympic partner.

Embracing the Olympic spirit at Bridgestone

Like the Olympic movement, Bridgestone understands that the journey is as important as the destination. As the first tyre company in history to join the Olympic Partner Programme, Bridgestone is embarking on a journey to endorse the fundamental principles of Olympism: Putting sport at the heart of people with the intention to promote a more peaceful world and connect us.

Bridgestone EMEA employees are already living the Olympic spirit by collecting kilometres in the name of charity and cancer prevention through an internal initiative. The initiative kicked off in January 2018, with Bridgestone employees choosing cancer prevention as the central cause. Employees could collect kilometres through walking, cycling or other physical activities – even gardening counted. In addition, monthly challenges and health and fitness advice incentivised employees to participate. An easy-to-use web platform helped employees to log the kilometres they collected.

Since launching the online platform, more than 3,200 participants joined and collected over 1 million kilometres! Whether it’s walking, cycling, swimming, running, taking the stairs or even gardening, everything counts towards reaching Bridgestone’s global goal to move more.

Olympic Day is a great opportunity to try something new and encourage friends and family to join in the fun too. But don’t wait for the next Olympics to start chasing your dreams!