Bridgestone becomes an official TOP Worldwide Olympic Partner with the International Olympic Committee (IOC). This makes Bridgestone the Official Tyre of the Olympic Games.
As the world’s largest tyre and rubber company, Bridgestone is committed to keeping its customers safe and on track. However challenging their journey might be. Through our partnership with the IOC we are extending this assurance to all those involved in the Games, championing the dedication and grit of Olympic athletes, who endeavour to achieve their sporting ambitions, no matter what.
"As a global corporation, Bridgestone is excited to partner with the entire Olympic Movement,” says Bridgestone CEO and Chairman of the Board Masaaki Tsuya of the TOP Worldwide Olympic Partnership. “It is a group of organizations that not only brings together the world's athletes at the greatest athletic festival, but also blends this celebration of sport with a spirit of service to community, social responsibility, a respect for diversity and a commitment to the fundamental principles of Olympism."
IOC President Thomas Bach was equally positive about the partnership: “Bridgestone is a global leader in its field and we are delighted to welcome the company to the TOP programme and are excited for the long-term commitment they have shown to the Olympic Movement."
Bridgestone’s mission is to "Serving Society with Superior Quality". Through this partnership, we endorse the fundamental principles of Olympism, the goal of which is to place sport at the service of the harmonious development of humankind, with a view to promoting a peaceful society and the preservation of human dignity.
Bridgestone wants everyone to chase their dreams, no matter what.
We had an amazing time inspiring people to chase their dream, no matter what at this year’s Sky Sports British Masters, and want to say a huge thank you to all of you who came to visit our Bridgestone activations.
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