The world's largest tyre and rubber company earns globals rights to the Paralympic Movement through 2024.
The International Paralympic Committee (IPC), the global governing body of the Paralympic Movement, and Bridgestone announced that the world’s largest tyre and rubber manufacturer will become the seventh Worldwide Paralympic Partner.
Already a Worldwide Olympic Partner through to 2024, Bridgestone now has global rights to promote and support the Paralympic Movement over the same period, which includes the Olympic and Paralympic Games Tokyo 2020, Beijing 2022 and Paris 2024.
The IPC coordinates the organisation of the Summer and Winter Paralympic Games and serves as the International Federation for 10 sports, for which it supervises and coordinates the World Championships and other competitions.The IPC’s vision is to enable Para athletes to achieve sporting excellence and inspire and excite the world.
Bridgestone will be a partner in the highest sponsorship tyre of the Paralympic Movement, which means it will receive global IPC rights in the following categories:
The tyre and rubber company is a Tokyo 2020 Paralympic Games Gold Partner, and sponsor of the Japanese, Thai and American Paralympic teams. The company also supported several leading international Para athletes, including eight Bridgestone employees who are training to qualify for the Tokyo 2020 Paralympic Games.
Together, we will celebrate the world’s most remarkable athletes and inspire people of all abilities to chase their dreams.Masaaki Tsuya , Chief Executive Officer and Representative Executive Officer, Bridgestone Corporation
Bridgestone’s commitment to support the global Paralympic Movement aligns with the “Chase Your Dream” campaign, which aims to encourage people to overcome obstacles and persevere in pursuit of their goals. Andrew Parsons, IPC President, said,
"We are absolutely delighted that Bridgestone will become the IPC’s seventh Worldwide Paralympic Partner and believe the company’s ‘Chase Your Dream’ message enjoys perfect synergy with the aspirations of the Paralympic Movement and the IPC. Part of the IPC’s vision relates to Para athletes achieving sporting excellence, in effect people with a disability chasing their dreams through Parasport at all levels of competition. By working together, I hope we can empower even more people around the world to chase their own dreams."
Masaaki Tsuya, Chief Executive Officer and Representative Executive Officer, Bridgestone Corporation, said:
“Bridgestone is honoured to become a Worldwide Paralympic Partner and further support the IPC’s important mission to create a more inclusive society through Parasport. Bridgestone is committed to improving the way people move, live, work and play, and our company’s core values of service and diversity are reflected in the Paralympic Movement. Together, we will celebrate the world’s most remarkable athletes and inspire people of all abilities to chase their dreams.”
As part of its ongoing support for the Paralympic Movement, Bridgestone Corporation is applying its tyre and rubber expertise to develop advancements in equipment for Para athletes in Japan, including new rubber soles for prosthetics and rubber grips for gloves.
Through Bridgestone Cycle Co., Ltd. (Bridgestone Cycle) and Bridgestone Sports Co., Ltd. (Bridgestone Sports), the company also provided bicycles, sports equipment and technical support to Para cycling and wheelchair tennis athletes in Japan.
Learn more about Bridgestone’s partnership with the Olympics and Paralympics.
We had an amazing time inspiring people to chase their dream, no matter what at this year’s Sky Sports British Masters, and want to say a huge thank you to all of you who came to visit our Bridgestone activations.
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