Through our CSR strategy, Our Way to Serve, at Bridgestone we’re leveraging all of our strengths – from our global network, industry leadership, pioneering spirit to our thousands of employees worldwide – to improve the efficiency of our portfolio, while saving resources and reducing our collective carbon footprint.
That’s because, as a global industry leader, we know we have a responsibility to contribute to a more sustainable future. In fact, it’s a priority if we want to help achieve the United Nations Development Programme’s (UNDP) global goal to reduce CO2 emissions by 45 percent between 2010 and 2030, and reach net zero around 2050.
Here are some examples of how Bridgestone is doing more with less…
On 4th June, Volkswagen and Bridgestone wrote their names in the record books. On custom-developed Bridgestone Potenza tyres, the ID.R, Volkswagen’s first fully electric racing car, completed the Nürburgring[DL1] , the 20.83-kilometre long iconic German racetrack, in 6:05.336 minutes. Beating the track’s previous all-electric lap record by 40.56 se (...)
A little over a month ago, the Cambridge University Eco Racing (CEUR) team travelled to Australia to take part in the Bridgestone World Solar Challenge.