Creating a new footprint with Bridgestone tyres

Oct 25 2018

creating a new footprint with bridgestone tyres

From tyres to mobility solutions, Bridgestone aims to help people all over the world improve the way they move, live, work and play. Learn more about how Bridgestone’s partnership with MMARTINYCA pays homage to both companies’ heritage while promoting sustainable practices.

What does the world’s largest tyre and rubber company have in common with a Spanish start-up specialising in footwear? A lot more than one may think. MMARTINYCA teamed up with Bridgestone to launch its Abarca sandals made of 100 percent recycled Bridgestone tyres, and even brought Bridgestone back to its early days as a company.