As the first manufacturer to introduce run flat tyres in the 1980s, Bridgestone continues to pioneer Run Flat Technology with a product line roll-out.
Journeys interrupted by a punctured or damaged tyre cause delays, inconveniences and can lead to dangerous situations. To combat this issue, Bridgestone added its proprietary and revolutionary DriveGuard Run Flat Technology (RFT) to its main tyre line-up. This development is a leap forward for everyday drivers in terms of safety, convenience and peace of mind, as DriveGuard RFT will allow them to keep going, even in the case of a puncture¹.
Whether a driver faces a puncture, air leak or tyre damage, DriveGuard RFT will help them stay in control and continue driving safely for 80 km at up to 80 kph². Consumers now have the opportunity to experience the safety benefits of run flat tyres combined with the performance capabilities of the Turanza, Blizzak and Weather Control tyres.
DriveGuard RFT is now available for the replacement market, which is unique to the industry, as all other tyre brands restrict the run flat technology to tyres equipped as original equipment on specific car models. Bridgestone’s tyres with DriveGuard RFT can be fitted on any car equipped with a tyre pressure monitoring system (TPMS).
Paolo Ferrari, CEO and President of Bridgestone EMEA, says
“You never know what can go wrong on the roads, but our run flat tyres give drivers peace of mind on their journey and ensure they arrive safely at their destination. This is essential to drivers and will become even more important in the future with autonomous cars. By increasing the availability of this technology and its benefits to even more drivers means we can continue to keep everyone going, no matter what.”
Bridgestone gives drivers the confidence to get where they need to go as conveniently and safely as possible. In almost 90 years, the company transformed from a leading tyre manufacturer to a mobility solutions leader and DriveGuard RFT is playing a central role in this shift.
1. For 80km at speeds up to 80kph.. Driving distance after a puncture may vary depending on vehicle load, outside temperature, and when the TPMS is triggered.
2. Driving distance after a puncture may vary depending on vehicle load, outside temperature, and when the TPMS is triggered.
Bridgestone plans to release a cutting-edge vehicle management app known as My Speedy to drivers across Europe. Initially developed as “Bridgestone Connect,” My Speedy is a connected car solution that aims to enhance drivers’ confidence and bring peace of mind.
Home to one of the world's biggest motorcycle races, the Suzuka Circuit is the first full-scale international racing course in Japan. Racers Katsuyuki Nakasuga, Alex Lowes and Michael van der Mark share what it's like to pilot a motorcycle around the famous 6km course and how they master the intricate corners to gain a competitive edge.
The global investments in Research & Development at Bridgestone are the highest in the industry, and so far the investment has paid off. In 2018, Original Equipment Manufacturers (OEMs) chose Bridgestone to provide over 120 new original equipment fitments, representing a more than 30 percent increase of fitments for the EMEA region. The fitments in (...)