Meet our ambassadors

Daley Thompson

Daley Thompson

Double Olympic champion, and the only decathlete to ever win two Olympic gold medals, Daley Thompson had to overcome poverty, the pitfalls of a broken home, and racial discrimination to become one of the greatest athletes in British sporting history.

Watch Daley's story
Ambassador Lutalo Muhammad

Lutalo Muhammad

Great Britain's Lutalo Muhammad suffered an agonising last-second defeat in the Men's Taekwondo Final at the Olympic Games Rio 2016 to take the silver medal – but his dream of gold still shines bright.

Watch Lutalo's story

Chase your dream, no matter what

No one is born an Olympian. Olympians are made. They are moulded from more than strength and speed, they are made from something else. They express absolute focus on the road to their dreams. For decades we’ve been keeping and recognizing those on track. Whatever their journey, no matter the conditions, this is our passion. So whatever you want to achieve, Olympic glory or an everyday goal, keep going. Stay true. Chase your dream, no matter what.

Watch film
Image of a man swimming in open water.