In the company’s biggest UK van tyre fleet win to date, Bridgestone will supply its Blizzak W810 products for over 1,500 Ocado Mercedes Sprinters, which will stay on each vehicle all year round following rigorous internal testing. The world’s number one tyre and rubber company1 has secured the partnership until 2020, with maintenance across 20 different sites being provided by the Bridgestone Partner network. Its rapid response times to breakdowns was cited as a major factor behind the decision.

Bridgestone’s National Fleet Executive Neil Collison said: “We have demonstrated the strength of our product to Ocado through a rigorous testing programme over a number of months. Our network is one of the strongest anywhere in the UK and provides a first-class service. This was also a key point which proved to be crucial.

“This is a huge fleet partnership for us, as we want to increase our presence in the van market and demonstrate our strength in this area. We have a top performing product range that can meet the demands of any fleet and this is coupled with a holistic aftercare service all year round.”

Ocado opted for Bridgestone’s Blizzak W810 because it performed so well in all conditions and provided maximum payload for each van, thanks to it being such a light product.

Ocado’s fleet service manager Graham Thomas said: “We hadn’t looked at changing our tyre supplier in the past, but we got to the stage where we wanted to understand the other options available on the market. Bridgestone impressed us from our first discussions as they had a team who paid particularly close attention to detail and the weight of their Blizzak W810 product is ideal for us too, as it helps maintain maximum payload for our 3.5t van fleet.”

“The performance of the tyre was very good. Staying with a tyre all year round was desirable, following our own reviews and the nature of the journeys we make. The flexibility of the Bridgestone Partner network also worked well for us. When you work with local dealers you see real entrepreneurs at work, making sure each job is done to the very highest standard. This resonated with us.”

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1Based on 2016 tyre sales. Source: Tire Business 2017 – Global Tire Company Rankings

For more information about this press release, contact Ben Smallman on 07833 463195 and

About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and  tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.
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Bridgestone keeping Ocado on track in all conditions