For yet another year, Bridgestone can lay claim to boasting the most impressive stand by a tyre manufacturer at the NEC, with its comprehensive packages of fleet support playing as prominent a role as its ranges of tyres.

Not only was the Dayton range officially unveiled for the ‘entry level’ of the tyre market for Bridgestone, but the new durable on/off truck tyre offering also formed a focal point.

Both combined with Bridgestone’s industry leading Total Tyre Care proposition, not to mention e-Jobsheet implementation- a digital tablet based work management system in partnership with CAM International.

Scores of business leads were subsequently generated from Bridgestone’s presence, to the delight of commercial product and marketing manager Andy Mathias.

He said: “We did a great job in not only differentiating ourselves from our competitors, but projecting the business as an ideal commercial partner for fleets.

“The stand was vibrant, eye-catching and hugely impressive to look at. And the messages conveyed within it left a lasting impression with a huge influx of visitors.

“A great deal of time and effort went into making this year’s CV Show a success and I must congratulate the whole team in coming together and translating our presence into tangible business leads.

“In particular, I must thank Jennifer Tyers, Assistant Manager Commercial Marketing, for a great deal of hard work in her first major commercial vehicle show.”

Jennifer added: “The leads we have generated are just beginning. With over 300 business opportunities and new contacts recorded and over 300 entries into our Clay Pigeon Competition, we think we have engaged with fleets and businesses effectively.”

For more information about this press release, contact Ben Smallman on 07833 463195 or email