Bridgestone believes that the future of British motocross has never been in safer hands, after agreeing a unique deal with the British Schoolboy Motorcycle Association (BSMA).
The world’s largest tyre manufacturer will sponsor the newly named Bridgestone BSMA National Series in 2016, which will represent the perfect proving ground for the brightest young stars in the sport.
The agreement will represent Bridgestone’s third successive year of involvement with the category, formerly known as a BSMA Clubman’s Series, and ‘massive improvements’ are already planned.
Three new directors have been appointed to oversee the smooth running of the series and nurture a new generation of riders in the biggest change of all, with Mark Fereday, Chris Wright and Tim Truman joining the existing BSMA board members.
Their motocross experience, energy and enthusiasm is expected to help create the most successful series in recent years, with nearly all classes already full ahead of the opening round in March 2016.
Bridgestone’s sales and training development manager Mark Fereday said that the company’s involvement with the series had gained significant traction in terms of brand awareness and sales opportunities.
He added that the decision to renew a sponsorship and rename the competition was an easy one to make.
“The 2015 series was a very successful one for us, but we want to build upon this and create an even more compelling spectacle.
“We wanted to change the name to the Bridgestone BSMA National Series to resonate with more riders and enthusiasts, while Chris, Tim and I will be adding our support and insight to the existing board and Tracey O’Connor, who have done so much for the series already.
“We will be implementing some changes to make it even more respected and prestigious. Watch this space for more.”
Mark cited four time world champion Dave Thorpe as just one of many examples of riders who progressed through the ranks, thanks to the value of the BSMA and the role it has played in the sport, as it gave him – and many others - a platform to hone his skills and gain invaluable experience at an early age.
He added: “There are so many talented young riders out there and our title sponsorship will allow them to showcase their abilities on some of the best circuits in the UK. We’re planning massive improvements to an already successful series and we’re all very excited about the future.
“We’d encourage young riders to watch this space for more developments and sign-up quickly to avoid disappointment.”
For more information about Bridgestone’s motocross tyre range, visit www.bridgestone.co.uk/moto/