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News


Redditch Rob is Bridgestone’s new national treasure

26 November 2015

Valentino Rossi

A Redditch motocross starlet’s meteoric rise in the sport knows no sign of abating, after a string of high octane performances earned him a place in Britain’s premier series, it was revealed.

A Redditch motocross starlet’s meteoric rise in the sport knows no sign of abating, after a string of high octane performances earned him a place in Britain’s premier series, it was revealed. 

Rob Yates, aged 18, will now be lining up with the most talented riders anywhere in the UK, after a scintillating debut season in the British Championship youth category (MXY2) propelled him onto the biggest domestic stage. 

Yates, who began riding at the age of just two, has also been backed by the world’s largest tyre manufacturer Bridgestone for a further year, following a relentless charge up the MXY2 class on the company’s BATTLECROSS tyres. 

The teenager has gradually moved up in stages from 50cc to 125cc and now onto a 250cc bike, to underline his extraordinary rise to prominence in a particularly competitive sport.

A fifth place in the MXY2 standings was Rob’s initial target at the start of the 2015 season, as he factored for more experienced riders in a series that is notoriously uncompromising.

But he surpassed all expectations to achieve a third place podium finish overall, amongst a field of up to 40 other talents.

His achievements have now earned him a place in the MX2 British Championship, to the delight of his father Tony who says that the hard work is paying off.

“We’re all extremely proud of Rob. He has come a long, long way in a short space of time.

“He has been doing all of the right things away from the track to give himself the best opportunity to go far in the sport. He is living the right way and is taking his motocross extremely seriously. Qualifying for the British Championship is testament to this and we couldn’t be happier for him. 

“Bridgestone has always been there to support Rob on his journey, when he was a 15 year-old competing in British schoolboy competitions.

“He has come a long way and the support from Bridgestone has given him a shot of confidence, while its premium tyres have been the best he’s ever ridden on. They’ve really made a difference.”

Bridgestone’s sales and training development manager Mark Fereday said: “Rob has been something of an ambassador for us both on and off the track. “He has either been winning races or challenging for races all season and his performances have certainly alerted other people about our tyres, such are Rob’s performances on them.

“We knew had huge potential, but he appears to be fulfilling it already - and sooner than even we expected.

“It’s been a privilege to sponsor Rob and we will be supporting him in 2016 on an even bigger stage. He’s earned the right to be there and on behalf of everyone at Bridgestone, we wish him all the best.”

We’re all extremely proud of Rob. He has come a long, long way in a short space of time