A who’s who of motocross celebrities descended upon Worcester to put Bridgestone’s exciting X30 motocross tyre through its paces, with a resounding seal of approval given.
Multiple British champion Paul Malin was a star guest Apex Motocross, who couldn’t speak highly enough of the product, which performed exceptionally well in challenging conditions.
Two Kawasaki KX250Fs and a pair of Kawasaki KX450s were available to ride on the day, which also featured guest appearances by Motors TV commentator Amy Dargan and Bike Channel presenter Suzy Taylor.
And despite the torrential wet weather, spirits were far from dampened as the X30 was tested to the limit.
The tyre’s castle block technology offered consistent grip when changing surface and increased acceleration and cornering performance.
Another unique feature was its cooling fin technology which is already used in Bridgestone’s run flat technology. This resulted in less heat generation and a more consistent performance.
Paul Malin said: “The tyre performed really well in tough conditions. I was certainly impressed at the all-round handling and the reassurance it gave when out on the track.
“In addition, it was a fabulous event organised by Bridgestone and it was great to see such a premium, respected brand raising its presence in the motocross arena.”
In an added element to proceedings, Redditch youngster Rob Yates and Gloucester tyro Jack Timms showcased their skills on the track, both of whom Bridgestone are sponsoring in 2015.
The free event arrived on the back of Bridgestone’s recent announcement to extend its title sponsorship of the BSMA’s Clubman’s Series in 2015, which showcases some of motocross’s brightest young talents at races across the UK.
Bridgestone has gained significant traction in terms of brand awareness and sales opportunities from its motocross association throughout 2014 and training development manager Mark Fereday said: “The Apex event was something we have wanted to organise for some time, as soon as we saw how impressive the X30 tyres were to ride.
“They are up there with the best tyres that we have come across. They are so much more stable. You can come into off-camber corners with so much more confidence. We wanted riders of all abilities to feel this for themselves and we were pleased that they were able to do so.”
For more information about Bridgestone’s motocross tyre range, visit http://www.bridgestone.co.uk/moto/