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Bridgestone’s motocross activity reaches an Apex

27 November 2014

Valentino Rossi

Bridgestone is so confident about the performance enhancing abilities of its X30 and X40 motocross tyres that it has organised a free day of testing for riders of all ability – who can also rub shoulders with a legend of the sport.

The brand will showcase its critically acclaimed products at Apex Motocross in Worcester on February 19 (10am to 3pm), where one of the UK’s most successful and celebrated riders will offer his own perspective on the tyres, whose identity will be revealed shortly.

Two Kawasaki KX250Fs and a pair of Kawasaki KX450s will be available to ride on the day, which will also feature a guest appearance by Motors TV commentator Amy Dargan.

Amy will be on hand to sign autographs, pose for pictures and add her familiar voice to proceedings, which are expected to be a big hit with enthusiasts.

Seven time Dakar Rally competitor Mick Extance will also get to grips with the tyres, which he praised during initial tests at his off-road school in Powys when they were launched.

The free event arrives on the back of Bridgestone’s recent announcement to extend its title sponsorship of the BSMA’s Clubman’s Series in 2015, which showcases some of motocross’s brightest young talents at races across the UK.

Bridgestone has gained significant traction in terms of brand awareness and sales opportunities from its motocross association throughout 2014 and training development manager Mark Fereday is looking ahead with excitement.

He said: “The Apex event is something we have wanted to confirm for some time, as soon as we saw how impressive the X30 and X40 tyres were to ride. They are up there with the best tyres that we have come across. They are so much more stable. You can come into off-camber corners with so much more confidence. We want riders of all abilities to feel this for themselves.”

As well as the provision of Kawasaki bikes, riders can also use their own bikes for the remainder of the day, at a cost £33.

And to complete a hectic fortnight of motocross developments, Bridgestone has also agreed to sponsor young star Rob Yates for another year, as well as rising talent Jack Timms.

Both Rob, aged 17, and Jack, 19, will be competing in the BSMA’s Clubman’s Series, amongst other national series, on their 250s and will be supported with clothing, tyres and essential equipment.

To book a place on Bridgestone’s X30 and X40 motocross day in Worcester, and for more information about the BSMA’s Clubman’s Series, contact Tracey O’Connor on 08456 016251 or email

For more information about Bridgestone’s motocross tyre range, visit

"The Apex event is something we have wanted to confirm for some time, as soon as we saw how impressive the X30 and X40 tyres were to ride"