1970s - Company founder dies but his legacy lives on
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| Shojiro Ishibashi died in 1976 but his organisation forged on, entering bigger markets and developing new initiatives. In 1970, the company sponsored the first Bridgestone Golf Tournament, now known as the Bridgestone Open. The Bridgestone Corporation European Office (representative office for Bridgestone Corporation in Europe) was created in Brussels in 1972. And the company began marketing aluminium wheels for passenger cars and developed technology for converting scrap tyres into supplemental fuel for cement kilns in 1979. |
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Bridgestone, a well known brand in golfing equipment.
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